Summary:
Great By Choice is the book that deals with the various facets of a successful company that has stood the test of time. Jim Collins and his colleague Morten Hansen spent years collecting data and analyzing the success patterns of the proficient companies. The book explores the various idiosyncratic thought processes of various individuals who are at the helm of affairs in these organizations. The book began its journey when the author stumbled upon a question of how some companies make things work and outstandingly so even in disorder and how some sink in the puddle of stagnancy. The book is a report on how to make your organizations function in the most optimum way while keeping in mind the ever-changing and sometimes hostile environment that the business organizations thrive on.
The book focuses on the various external parameters that have a decisive say on the outcome; it doesn't stop at that, it also reflects on the various internal factors that govern the state of mind of leaders of the organizations. The unforeseen events that take place can really shake the foundations of an organization, this book makes you take a look under what lies beneath the decisions made at that time by the leaders. The book aims to enable you to have the power of clarity that will make your decisions count. The authors along with a team full of researchers analyzed the ways of functioning of companies that are on an upward rise undeterred by the depriving external conditions and cut-throat competition. The research classifies the companies that collapsed as well as the ones who survived along with the ones that continue to soar higher.
The book tells us how the best leaders were more worried and more disciplined rather than being more innovative, how they prepared for the worst in their best days. It tells us how only being innovative without understanding the need to be disciplined is ought to bring a downfall. The book rains clarity on various aspects of business from the benefits of healthy-chaos to the ruins of disturbing-stability.
Review:
The book is by all means an in depth analysis of business models that catapult the organizations to success to those who spell doom. The elaborate research takes us through all the pragmatic steps to break free from the shackles of stagnancy and other factors that restrict growth. The reader can get a preview of how men behind the successful organizations have handled crises and growth level-headedly. It reveals facts about the circumstances that drove iconic companies to the pinnacles of achievements. It is enlightening to read about the brave steps that managements take to keep up with the need of the hour.
The awe-inspiring concepts listed in the book provide insights to clear any preconceptions that act as a stumbling block. The classifications of the various companies are elucidating, they provide crucial information that helps us understand our strength and weaknesses through inference. This book is for those who want to introspect on their business acumen so to grow.
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