Summary:
The Steve Jobs Way - iLeadership for a New Generation is written by Jay Elliot, former Vice President of Apple, who worked with Steve Jobs, the CEO then. The book is written for the avid fans of Steve Jobs, the persona, the technological Master whose unrelenting drive for innovation is second to none. The book deals with Steve's iconoclastic ideologies that set him apart from his peers, and how he even bordering on arrogance at times never compromised on things, now part of the quintessential Apple experience.
The book gives you an insight on Steve's tenure in Apple before he was forced to resign and also details on how he filled this hole by creating NeXT and Pixar that caused technological renaissance in their respective domains.
The book also has magnificent tales on how Steve arm-wrestled his way with Apple designers to create a one button interface, so unique to iPhones. The book also dwells on business aspects like Product, Talent, Organization, and Marketing and how Steve manipulated it to optimize the overall Apple genus.
Review:
Jay Elliot's time at Apple made him learn so much from Steve Jobs, the iCon, as he comes forward with this book that discusses various aspects of Steve's individuality. Steve, who never compromised imagination for organization has led a life that inspires many entrepreneurs young and old alike. The way Steve handled his company is the prima facie reason for its success, the minute details of which have been well elaborated in this book. The Steve Jobs Way directs the reader's mind in to Steve's way of hustling through challenges with an indomitable spirit for excellence and expertise
The book treats Steve Jobs as alma mater of unique innovations and rightly so, it shows that by being in tune with your inner voice you can achieve anything uncompromisingly. The author lets us in on everything Steve, his willingness to let new ideas overshadow propaganda, this is well detailed in the chapter dealing with Steve's organizational skills, which highlights Steve.s desire to overcome mediocrity at all cost. His thirst for recruiting individuals, who loved Apple products themselves and who would cross the boundaries of being a user to being a designer with an extra motivation of taking it forward is well elaborated. Steve believed in celebrating wins with vigor and held nothing back in providing the right environment to breed innovations.
The Steve Jobs Way is the book for anyone who wants to yield more out of life and on how to go about doing that. The book is well documented and promises to take you through Steve Jobs life of an entrepreneur, the person and the mastermind behind three world renowned niche Brands. The person whose unequalled devotion to the cause of advancement of technology resulted in breakthroughs in more than one particular industry and whose legacy lives on with time as the world mourns his departure from the physical realm.
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